Customers are not responsibilities of sales personnel alone. Everyone from the Chief Executive down to the bottom of the organization must be focused on meeting customer needs.
Customers are internal as well. Staff functions should view their line colleagues as people they must serve. Modern organizations also see higher levels of managers as responsible for meeting performance needs of their subordinates.
Not all customers are consumers. Sellers and regulators are important categories of customers. Sustained business performance demands that their needs are understood and met. How can stock investors discern the customer-orientation of a corporation?
One answer may lie in business relevance. How vital are the products and services of a company? Pharmaceutical companies with their life-saving drugs are top examples of enterprises that deliver steady stock investment returns through undeniable social relevance. It is easy to criticize these companies for their rapacious pricing, but the truth is that we cannot do without them.
It is in this light that I would like to recommend Neogen Corporation (NASDAQ: NEOG) for your stock portfolio. What can be more important than keeping our food supplies free of pathogens? The company is debt-free. Its Gross Margin has topped 50% over the last five years. Sales have grown steadily by more than 16% during this period. There is virtually unlimited scope for the company to expand globally.
Post below or write to drsbanerji@gmail.com for more stock picks to embellish your investment portfolio.
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