It is not simply a matter of good news in the midst of a recession gloom. Google earnings show a path through the uncertainty of the world economy. Build on e-commerce if you are a small business owner. Invest in innovative marketers if you are a stock exchange type.
Google introduces new products and features nearly every quarter. The company listens to all its customer groups, from the British Queen to isolated communities in remote areas, The corporation remains alert and nimble, its gargantuan success notwithstanding.
A vexed matter is that not all e-commerce ventures succeed. There are countless web sites that few people visit, for every one that is an enduring success. My tentative conclusion is that the second word is more important than the first one in the term 'Internet Marketing'.
It may be that an outward-looking perspective can produce better business performance. Put internal objectives on back-burners. Provide whatever target customers want, as long as it is legal, ethical, and profitable.
Flexibility seems to be another market imperative. Technology certainly evolves. Competitor-moves cannot be controlled. Customers are notoriously fickle. The water-logic of de Bono could have more than just creativity benefits.
I have decided to spend some time reflecting on google earnings this week-end. It may help my business and stock investment advice as well.
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